Articles
What's New?
The latest analytics articles plus updates on events are on the Meta S. Brown on Predictive Analytics blog
Communication
- Talk Analytics with Executives: 4 Things You Must Understand
- Talk Analytics with Executives – Revisited
- Defending Your Analytics: Handling Hecklers
- We’re Not Artists: The Craft of Influencing Decision Makers
- Analytics BS: 3 Questions to Spot It
Management
- Executives Don’t Like Analytics: Why Business Isn’t Data-Driven
- Crossing the Language Chasm: Extracting Information from Foreign-Language Text
- Text Analytics WIIFM (What’s in it for Me?)
- Why IT Doesn’t “Get” Analytics (and Why the Time is Right for Change)
- Analytics, Schmanalytics! How to Evaluate an Analyst
- No Smokescreen Area: Tips for Hiring Analysts
- Was Edison “Agile”? Extracting New Value from Old Techniques
- The CEO Wants Analytics! Now What? [article]
- The CEO Wants Analytics! Now What? [slide presentation for business analysts]
Analytics Skills
- The Truth About Social Media Analytics
- Design by the People: Testing reveals the most effective web designs.
- Know Your S#*!: Maximize Web Conversion with A/B Testing
- Data Mining Fundamentals: Khabaza’s 9 Laws of Data Mining
- Data Mining Fundamentals: Terms You Must Know
- Testing to Sell: Meta’s Crusade for Proof in Web Design
Industry
- Is Analytics “Different”?: 2 Lessons in Sales from The Mayflower Madam
- What's Standing Between You and Your Quota? 5 Myths That Undermine Analytic Software Sales
- Self-Promoters Score! Why Analysts Can’t be Shy Anymore
- So You Want to be a Data Analyst